There are numerous social sites, forums as well as your own websites to promote and spread the word of your band. I’ve used all of the above, and especially in the case of THIS forum, I’ve gotten positive responses and ideas and comments on my ideas and such. Which is the best anyone could ask for. The things that fans remember besides the music are the keepsakes they take home with them. That old torn, faded t-shirt in your dresser of yours probably has your favorite band on it!
Let’s take a look at this, in depth, from a fellow Independent Band stand point…
The physical side of things…the goodies…THE MERCH:
A banner for when you play live is so cheap now that if you’re considering seriously gigging it’s a must.
Buttons are cheap and are good freebies to give out at shows and to quite a few others. You can also sell them cheaply to recoup cost.
Stickers? There are many types. The decal types for cars and such are the best route to go if you can do single color designs such as your logo. Regular stickers are good if they’re not going to be weathered. The price varies, but once again, like in the case of buttons you can give some out…you can sell some.
Shirts, if you can find a local screen shop can be of a great asset. The person who is wearing your shirt is a walking billboard for you. You want to make sure the shirt comes across as clean, smooth, and sharp as you can. You want your band name very prominent. Across the front,top of the chest is a perfect spot. Across the shoulder blades, or just above them on the back is good as well.
If you cannot afford much, just use your bands logo on the front. People will still want them. If I goto your show and you put out your absolute best and you play it like it’s your last gig, I’m going straight to your merch table to buy a shirt. This is because A.) I want to support you, and B.) I want to spread the word about this awesome band I just seen.
You do not have to get overly fancy if you’re using a design, either. Less is more in the case of up and coming bands. You’re coming out of your own pockets for this, you want it to rock. You can do so by not over-complicating it. You want to be cost effective as well. The thing you want to remember most of all is not to slap your name on the shirt 4 times.
If you use a design with your logo in it on the front, use the back for something like a lyric quote or maybe even leave it blank. If you can, separate the design and the logo so you can split it front and back maybe? Let your imaginations run wild…it’s where the good ideas come from!
Hats, Beanies, Skullies, etc.
I know I want to promote my band and I love hats during the summer, and skullies during the winter, but these are a big NADA during your up and coming. They are easily the most expensive thing, and no matter how awesome they look they won’t sell to everyone. If your shirts are ten dollars, and your hats are twenty…everyone will buy the shirts.
Now granted if you have a little money on the side for your band (In my case 3 members) and say 3 more so we get a nice round number you’re looking at:
$14.00 (give or take) per hat
$20.00-$60.00 digitizing fee for your logo
$0.20 and up for extra stitching (per 5,000) if your logo is overly complicated.
These numbers are entirely based on my information gathering and quotes from various companies. I used a Flexfit Hat and the logo was just our abbreviated Circle 86 logo in orange.
That’s well over $100.00 (plus shipping if it’s not local) just for SIX hats!!!
That money could be well spent toward new cymbals or sticks. Picks or strings.
Do NOT be afraid to shop around! Go prepared for local hunting. Take a jumpdrive and a cd with your artwork on it. Know what you’re looking for. Have how much you’re WILLING to spend in your head and start talking to them. Be confident and upfront. If you think they sound high, tell them that it’s a little too steep for you and ask what you guys can work out. You’d be surprised how many local places will be willing to work with you when you tell them that you’re playing out pretty consistently. They know what that means for them as well…free advertising when people ask who did the shirts!
Ask if they’d like to sponsor you! Broad move? Maybe? Can it work? YES!!! For an exchange of knocking a chunk off the price, let them screen the shop name on the sleeve. Watch how fast that price comes down. Tell them you’re willing to put a small banner under yours during live events (If you’re willing to go that far!). Create a sponsor page on your website and social sites that say sponsored by: , and create a link back!!! You’d be surprised how many local companies will jump at a chance! You’re opening up a new broad spectrum of potential RETURN customers for them!!!
All this goes for the other merch as well:
Stickers, Buttons, Etc!
Search online for banner makers and button maker companies. Do the graphics yourself using their templates and you’re ready to go! Same for the sticker makers once you decide on which type of stickers you want.
They also have little picture keychains out there as well. Also good for a keep sake!!
Shop around online and start by emailing each company. You’ll get a representative who will be more than happy to assist you. Tell them who you are. Go into a little detail about your band and what you’re looking to do. Tell them how you’re wanting to use them and what the main focus will be. Giving them away? You may want to get smaller buttons so you can get more of them. (Alternatively you could purchase a button maker and supplies fairly cheap and you could make them yourself!!!)
If your banner is going to be used for indoor shows as well as outdoor you’ll want an all purpose/all weather as opposed to a lighter weight indoor only. Are you going to be handing buttons out at shows to the front row people and the people who get into it, as well as selling them online? You may want to get around the 1.25 inch and 1.50 inch. They are the sizes that are standard for band/artist buttons, and they have the captive back hook for the pin as opposed to just the built in one for the smaller sizes.
Don’t be fooled. Stickers can get expensive as well. There are numerous types, and sizes. Die Cut Vinyl Stickers are usually my fall back, as they can take one heck of a beating from the weather and still look pristine. You can pretty much put them anywhere, except concrete. Once they’re on…they’re on! They’re great for logos, and maybe neat designs as long as it’s not to intricate! They come in numerous colors, and you can even get fade and sparkle stock too.
Most companies I know are willing to do multiple colors for one design. If you’re wanting a good set of everyone pleasers, you can go with Black, and White. In my case, my band’s name is Warehouse 86, and the original logo started off as a rusted spray paint color. That doesn’t translate well, but the next best thing is ORANGE! Orange is my color anyway so it got mixed in our set of stickers.
So you have Black, White, *and another color possibly*. You just expanded your merch shop THREE TIMES. If you get car friendly stickers, you can get 30 of them for about $40.00 on up. This, of course, is depending on size and design. Don’t be afraid to talk to them and see what can be done!!! Nothing can spread the word like a finely made vinyl sticker on the trunk of a car!
Your Merch and How to protect it!
You’ve spent a lot of money on your stickers, buttons and shirts; you don’t want someone slipping a hand up behind you and taking something. Think is if they got away with it once, they’ll keeping trying. They probably will not take just one either. You need to be prepared!
Let’s start with the money. It get’s hard to keep track of all the money. You don’t want to throw it all in a jar because you may need to count out change. Shoebox? You’ve got to be kidding.
You can protect your return by investing just a bit more! For 20.00 at an office supply store you can pick up a small cash box. It has a removable cash/change tray, three number combination lock, and it’s sturdy. Not to mention small and easy to carry around with all the other stuff. It also has a handle itself!!!
One of the quickest ways to lose merch to greedy people is to drop it while you’re loading/unloading and carrying it to the site. Most people will be honest and bring it to you unless it’s a button or a sticker, but if you’re dropping 20 or 30 buttons and 4 stickers it can get to be expensive. You also want to make sure you have it all ORGANIZED as well!
Your best bet would be to get a couple of Rubbermaid style tubs. Maybe a 20-30 Gallon tub. You could fit the shirts, folded nicely in the bottom and on top of them put smaller tubs of the buttons and stickers. Then you pop the big lid on and you’re ready to go!
Keep Everything In The Tubs At All Times/How to Display Your Merch
But how am I going to sell anything if they can’t see what we have to offer?
Easy. Here’s where you think about YOUR trips to see your favorite bands!!! You want a merch board! It can be cheap, and easy to make! Most of all…it can be fun! Imagine, a blank board just waiting for your loving paint!!! Or, you could keep it blank for that streamlined look. It’s up to you! You could also use peg board, metal gridwork, whatever! It’s all up to you!
Just have it all set up and ready, and post your shirts up. You want one with the front, one with the back! Then a little sticky note with the price written out in sharpie! The stickers? Hahahaha. Fun part! You get to tag your own board! Then do the same thing with the price! Buttons? You COULD do that with the buttons, or you could get a bit of customer interaction!
Put them in a small jar on the front desk with the price on the jar! They pay you, they pick their own out. You just have to watch and make sure they just take one though!
If you have more than once shirt design, put a letter beside the prices. That way they can just say “I’d like A, in XL!!”.
When they request something that is kept locked down, the person just reaches into the bin and pulls it out! Simple. Easy. Safe!!!
Manning the Merch!!!
Here, you already know what you want: Someone trustworthy, honest, and really digs the band! It could be a wife, girlfriend, friend…you name it. I would suggest maybe even manning it yourself every once in a while. That shows the fans that you really care about them too! Hell, make it through the crowd after your set giving out some stuff and announce you’re going to be at the merch table. You may even have to sign some stuff…You never know…
Always be prepared.
When it comes to the merch table, the best advice I can give is always do it in pairs if possible! Two sets of eyes are better than one. They can work together to serve up that piping hot goodness, and if it gets busy, they aren’t going to get totally stressed out. When it’s dead they can keep each other company!
In Closing…
I’d like to say that there are a ton of ways to get your name out there, spread the love, and spread the word, but nothing beats an old fashioned piece of swag. The banner behind you while you’re playing gives your fans a sign to rally under and your band members a call to arms. You know that if you get done with a set, you’re all hot and sweaty instead of taking off, you go out and mingle with the crowd handing out buttons, stickers and maybe even t-shirts that YOU CAN BET you’ll give them something to remember, and I’m not just talking about the merch!
The Merch Table can be a band’s best friend and it’s worst enemy at the same time. You do not want to buy things that will not sell because they’re too expensive. You always want to be prepared, and bring about $30.00 in change in your cash box.
Even though you paid money for them, do not be afraid to hand a few out! The scene is littered with bands vying for peoples attention. What a lot of them do not realize is that people can be fans of multiple bands! You could be the best at the show and if you act like an ***, people aren’t going to want to deal with you, as opposed to the band that had sound trouble but worked their arses off and then got out there and hand freebies out even though the same things could be purchased at their merch table!
However! Please be ready for the scavengers to come out of the woodwork! You’ll never realize you had so many friends, fans and supporters! Do not let your merch, which is a form of musician currency in it’s own way, get away from you!
While it’s okay to give your wife or girlfriend one, you can’t AFFORD to give your Great Uncle Marcus Twice Removed one. Or that friend of a friend. If they really want one, tell them to come out and see you perform. Then they can decide if you, your band, and your music is worth the small amount of money to support! You’ll be surprised. You can SELL more merch by asking them that. You can turn a beggar into a buyer!
The absolute BEST advice I can give is: HAVE FUN.